Magnum agency photographer to exhibit at the Havana Club Rum Museum

The artist and famous American photographer Elliott Erwitt, legendary photographer of American Magnum Photos agency presents an images show at Havana Club Rum Museum promoting a strong link to this Cuban rum. 

The exhibit of this artist including 35 pieces is admired by national and foreign in this gallery during whole January, as explained Havana Club public relations specialist, Heydi Hernández.

The show presents part of the photographer work in Cuba between during 1964 and in 2015, which includes the presence of personalities of the arts and politics and the daily life in the Island, as informed Prensa Latina.

The exhibit was part of Noviembre Fotográfico, alliance among Havana Club International, the Galería Havana Cultura of the Havana Club Rum Museum and the Fototeca de Cuba.

This time, the show is entitled Elliott Erwitt Havana Club 7 Fellowship, result of a joint work of this artist with Havana Club, as part of a program of support of documentary photography at a world level.

Every year, this alliance gives new representatives of the photographic art the opportunity to develop their work and to continue Erwitt’s legacy, with the aim to celebrate Cuban culture, history and tradition.

Such exhibit was part of the Amsterdam International Fair of Photography (UnseenPhotoFair), in September of 2015, when thousands of people were able to admire the snaps about Cuba.

Elliott Erwitt is a legendary photographer of American agency Magnum, who visited Cuba in 1964, when he took images of the Island’s reality, including some of the Cuban Revolution leader, Fidel Castro, and of Che Guevara.

Last summer, the US photographer returned to Cuba to update his photographic portfolio, sequences that appear in the show at the Rum Museum.  

Havana Club International S.A. (since 1993, union of PernodRicard from France and CubaRon producer) means a fruitful association link to commercialize annually more than four million boxes of this rum, the most known of those produced in the Island. 

The exhibit will afterwards travel to some of these rum most emblematic markets like Mexico and Chile, as informed speakers of the firm.   

Source: Cubadebate