First exhibition in the Metaverse

Three leaders across the art world and web3 are partnering during Miami Art Week to present the first ever metaverse exhibition by a major art fair. The leading Latin American art fair Pinta Miami, the Museum District of Decentraland, and eDigital.ART responsible for presenting a new digital collectible initiative from the Ella Fontanals-Cisneros Collection, have created a groundbreaking exhibition, which celebrates Latin American artists and crosses physical and virtual worlds. The exhibition features digital works corresponding to physical pieces of artists in the Ella Fontanals-Cisneros Collection -- among the most significant private collections of Latin American art globally -- and available to collect digitally.

The collaboration between three global leaders in Latin American Art - Pinta Art Fair, eDigital.Art, and the Ella Cisneros Fontanals Collection - and the official Museum District of Decentraland, brings together the art world with Decentraland's web3 community of more than 1M+, to continue expanding the collecting community for Latin American artists and support their innovative practices and explorations of emerging technology. The exhibition features digital artworks, available to purchase as digital collectibles, by Glenda León, Gustavo Pérez Monzón and Sandú Darié, which are inspired by works in the Ella Fontanals-Cisneros Collection. The exhibition opens November 30th and will remain on view in Decentraland at this link. Visitors to the in-person fair and the exhibition in Decentraland can obtain exclusive wearables available in limited quantity starting November 30th.

“Participating in this new virtual exhibition blockchain-based space is a natural step for Pinta, who has been responding over the last several years to the advancing currents of contemporary art, culture, and technology, in order to engage new audiences”, Diego Costa Peuser, Pinta´s Global Director.

“My collaboration with eDigital.ART builds on my lifelong mission to advocate for Latin American artists and raise global awareness for their practices,” said Ella Fontanals-Cisneros.

"This collaboration with Pinta and the Museum District of Decentraland further expands the audience for Latin American art, far beyond the traditional art world, and helps to create new ways to engage with and collect their works."

To complement the exhibition, all three partners will come together for a panel discussion on Friday, December 2 at 4 PM EST at Pinta Art Fair, titled “Traditional art and the new virtual environment." Panelists include eDIGITAL.ART leadership Diego Paredes and Vinnie Valentin, Pinta Global Director Diego Costa Peuser, and Decentraland CEO Agustín Ferreira, moderated by conceptual artist and Decentraland Museum District Ambassador Isabel Englebert. Access to the discussion Is free with fair admission.

About Pinta Art Fair
With an experience of more than fifteen years bringing Latin American Modern and Contemporary art to the world, Pinta links artists, gallerists, curators, collectors, and art lovers in its Pinta Miami, Pinta PArC, Pinta Photo and Pinta Sud editions. Pinta Miami, happening during Miami Art Week, is one of the most important fairs on the international contemporary art scene. Always acting as a front runner in art innovation, working in a blend format that combines top-notch technology with the glamor of meeting in person, presenting its projects together with international curators. This year, Pinta Miami decided to spearhead the actions in the new virtual landscape and be the first traditional Art Fair to enter the Metaverse.

About eDigital.ART
Using state-of-the-art 3D scanning, modeling and 2D imaging technology, eDigital.ART works with each artist to create a digitally inspired version of their original artworks that retain the spirit and character of their original physical versions. By minting these works and offering them to the public as digital collectibles, eDigital.ART expands the community of collectors for these works and provides the artists with new avenues to promote and benefit from the sale of their works through ongoing royalties. In addition to supporting the artists directly, the majority of proceeds from sales of eDigital.ART digital collectibles benefit Cisneros Fontanals Art Foundation (CIFO) in its ongoing advocacy and promotion of the work of contemporary Latin American artists.

About the Museum District of Decentraland
Born in 2018, Museum District is the first and biggest art-focused venue in Decentraland, the first platform in the Metaverse to ever feature an Art Week and has even been chosen by Sotheby’s to open its first-ever virtual galleries. The Museum District has already made alliances with different traditional art institutions, promoting the building of bridges between the physical and the virtual worlds, such as the National Gallery of Finland, which has its virtual counterpart in its land.

On the cover: Rendering of entrance to exhibition courtesy of Museum District of Decentraland

Source: Pinta Miami